Small and Medium Businesses in India: A Big Opportunity for IT Vendors*

            


Details

Case Code : CLBS083
Publication date : 2009
Subject : Business Strategy
Industry : -
Length : 02 Pages
Price : Rs. 100

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Key words:

Access Markets International (AMI) Partners, Inc., market intelligence and consultancy services, small and medium businesses, SMB, enterprises, Intel India, SMB Advantage Program, Microsoft, HP, IT infrastructure, software piracy, marketing communications strategy

Note

* This caselet is intended for use only in class discussions.
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Abstract: ICMR India ICMR India ICMR India ICMR India RSS Feed

Access Markets International (AMI) Partners, Inc., a provider of global market intelligence and consultancy services said that small and medium businesses (SMBs) in India were expected to spend around US$8 billion in 2007 to improve their IT infrastructure. Intel India had announced the SMB Advantage Program to target SMBs in India with the help of select channel partners.

Introduction

In March 2007, the New York-based Access Markets International (AMI) Partners, Inc., a provider of global market intelligence and consultancy services said that small and medium businesses (SMBs) in India were expected to spend around US$8 billion in 2007 to improve their IT infrastructure. This represented a 24% growth over the amount spent in 2006.

In the past, some of the issues that constrained most SMBs from investing in IT infrastructure were cost considerations, inability to afford technical experts, and lack of awareness of the value of IT.


Analysts noted that though controlling costs still remained a priority for SMBs, they had begun to realize the opportunities provided by IT.

The growth of the Indian economy and revenues of SMBs was a factor that was expected to result in an increase in IT spending among SMBs. According to AMI, 93% of small businesses (i.e. businesses with 1 to 99 employees) and 86% of medium businesses (i.e. businesses with 100 to 999 employees) showed an increase in revenues in 2006...





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